Adapt BB 2.0 ‘Chicago’ GE

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Adapt BB 2.0 ‘Chicago’ GE

Release Date: 3/13/20

Retail: $400

Resell: $450+

The self tightening/tying lacing system is back, in an all red color way. I think it’s pretty absurd to need a shoe to tie it’s laces for you, I don’t even tie my shoes now. However, it is definitely a cool technology to have, and the way SNKRS is letting you scoop up a pair is ever better. In order to cop, retail at least, you must hop on NBA 2K20 Neighborhood, find the Adapt BB 2.0 ‘Chicago’ Billboard, and take a photo using the SNRKS Cam (in the app) in order to unlock your pair. I wish I played so I could try this, even though I wouldn't buy the shoe. But I love this. Gaming has become such a huge component in sneaker culture, and marketing in general, so I love this tie in.