Bigger Than Everything

8.9.23

Yeat Bigger Than Everything, Directed By Cole Bennett

Batman and Robin. Biggie Smalls and Diddy. Dr Dre and Eminem. Snoop Dogg and Martha Stewart. Name a better duo? Todays generation might just say: Yeat and Cole Bennett. The dynamic duo dropped today, a new single and music video titled after what they’re looking to be: Bigger Than Everything.

Separately, both artists fan bases are still massive. Cole Bennett offers a giant music festival yearly in his hometown, where thousands of fans come and listen to hundreds of different artists over the course of the weekend. His videos and his brand have become so famous, even at just twenty-seven years old, he has earned the opportunity to work with artists like Eminem, Blink 182, Post Malone, and many, many more.

Yeat has appeared to be somewhat of a mystery, but an incredible fan favorite. While always wearing some type of a mask covering most of his face, his fans recognize him, and love him. All while somewhat still feeling underground and mysterious.

The two together, is something to be excited about. When you take someone like Yeat, who is an intriguing persona as it is, whose music is not super complex, but digestible and fun for his core consumer fanbase, you give someone like Cole Bennett so much to work with. In just three hours, the Bigger Than Everything music video has already ran up 300,000 views. Within the video, Yeat acts like a wondering outlaw, weighing his options between continuing that lifestyle, or meeting his ultimate fate.

Yeat and Cole Bennett have done many videos together in the past, such as Out the Way, Still Countin, Poppin, and Get Busy, which have a collective 92,000,000 views.

Are Yeat and Cole Bennett together, Bigger Than Everything?